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Brand Spotlight: Odd Future

April 21, 2015

 

Odd Future is short for Odd Future Wolf Gang Kill Them All (OFWGKTA). The sound of it brinks on an intriguing brutality but before you start imagining the worst, keep reading. These guys are a collective of rappers, filmmakers and a clothing label led by eccentric personality Tyler, the Creator.

Known at large for their dark, demented beats and lyrics edging on criminal, Odd Future is on both ends of the extreme and rightfully so as that character is what cemented them in the rap industry. Odd Future is an outlier that became the most notorious rap group and having the success of their music, the name ventured confidently into the streetwear scene.

One glimpse of their apparel will have you know that Odd Future is as its name suggests – out of this world. Famed of the OF donut design and other prints that stay close to Odd Future’s unjustified rebellion, they continue to surprise – and mildly threaten – with their Holiday ‘14 collection.

Strangely appealing in the form of donuts and felines, Odd Future and their bold outlook on music and fashion is bound to be everyone’s clandestine guilty pleasure. 

Get your Odd Future fix exclusively on Major Drop.


Words by Rueann Dass
Photos by Razlan Yusof


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