HUF was founded in 2002 by professional skateboarder Keith Hufnagel. Since its inception, HUF has evolved into an independent manufacturer of premium apparel, footwear, and skateboard goods, embodying the very countercultures from which it was conceived.
Made by skateboarders, for skateboarders, HUF represents not only a more refined and forward-thinking skateboard brand, but also any individual inspired by the vast array of countercultures that parallel skateboard mentality. Do not settle for the status quo. Go out and create your own future – do it yourself, do it in style.