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After several accidents and numerous close calls, designer Michael Cherman decided he needed something to help himself stay safe while riding at night. He set out to create a line with one goal in mind: make functional and stylish basics with visibility features. And just like that, ICNY was born.

ICNY utilizes a unique 3M reflective application on apparel and accessories that produce a strobe effect when lit, making the wearer visible at night. ICNY is not just for cyclists. It’s for anyone who wants to be seen at night; runners, skaters and pedestrians alike, meeting at the intersection of safety and style. The philosophy behind ICNY is the exploration of boundaries with fashion and function, aesthetics and athletics, and the evolution of true visibility.